Direct Selling Women's Alliance

Meet Nicki and Gracanne, the founders of the Direct Selling Women's Alliance.
These two women of vision and determination have dedicated their professional lives to the betterment of the industry through the establishment of an Alliance that is solely committed to serving the needs of independent direct sellers everywhere.

Nicki Keohohou, Co-Founder & Partner in Charge of Marketing
	Keohohou began her career as a teacher and coach, which naturally led her to a career in direct selling that has spanned more than 30 years.
	Having built a successful organization from the ground up, Nicki's experience as a leading distributor helped her develop a deep love for the profession and a keen understanding of the challenges and joys of building a thriving organization.
	With her heart set on contributing further to the profession, Nicki entered the corporate field, serving on the executive teams of many top direct selling companies throughout the world. This then lead her to establish her own consulting & training firm through which she has trained thousands of direct sellers worldwide.
	Nicki's passion for startups prompted her to serve on the founding teams of numerous companies and organizations within the industry. She brings expertise in the areas of concept development, implementation, marketing and operations, all of which she now brings to the DSWA.
	She received a Bachelor of Arts degree in Business Administration and Education, and her teacher's certification from Central Washington State University.
	Nicki was recently named as one of the top 25 Female Executives in the State of Hawaii and was listed as one of the top 30 Female Entrepreneurs in America.
	Nicki now lives in beautiful Hawaii with her husband, Saffery, of 33 years. Her greatest joys are serving others and spending time with her two grown children, Dane and Gracanne.

Gracanne Keohohou, Co-Founder & Partner in Charge of Member Relations
	Prior to DSWA, Gracanne was Director of Product Development and Public Relations for International Business Concepts, a consulting, seminar promotion and marketing firm. In her position, she supported the direct selling industry by writing training manuals, participating in trade shows, and providing consulting, training and marketing services.
	Since elementary school, Gracanne has been actively involved in direct selling. As a young girl, she attended in-home shows, conventions and tradeshows with her Mother, DSWA Co-founder Nicki Keohohou. Today, she is an experienced entrepreneur dedicated to delivering outstanding service to DSWA members.
	Gracanne's passion for the industry and her in-depth understanding of the unique needs of direct seller's prompted her rise as a top distributor with one of the largest organizations in a successful party plan company. While majoring in International Business and Marketing at Hawaii Pacific University on full- scholarship, Grace was instrumental in paving the way for their international expansion of yet another network marketing company.
	Before joining International Business Concepts, Graceanne served as Vice President of Sales and Marketing for a Pacific Rim company, overseeing all aspects of the marketing operation for their successful establishment on the islands.
	Keohohou's experiences spark within her a deep-rooted appreciation for the Pacific Rim and a strong desire to grow the DSWA to include this rapidly expanding market.
	Gracanne's greatest passion is supporting and encouraging people to achieve their dreams and life's purpose. She enjoys living in Hawaii and sharing her time with family and friends.

More about DSWA

	Who we are

	The Story of DSWA

	The New View of Direct Selling

	A Note From The Founders

	Board of Advisors

	Advisory Council

The DSWA's mission is to unite all direct sellers around a shared vision of personal and financial success by serving as a fun and welcoming place where members find the latest information, resources, networking and support that empower them to achieve personal and financial success through their direct selling business.